“HOW TO HUMANIZE THE DIGITAL TRANSFORMATION?” Conference

November 1st and 2nd, 2016, Berlin
Location: Microsoft Atrium

Be part of the Community

Design at Business is a network that brings together design minded change agents, intrapreneurs and innovators from large enterprises across the globe. Our mission is to scale a design-led innovation culture. Learn more.

Organizing Partner: Rät für Forgebung - German design council

HOW TO HUMANIZE THE DIGITAL TRANSFORMATION?

To tackle this question, we will work on the following topics at our conference:

DIGITAL
TRANSFORMATION

How to make Digital Transformation about people, not only about technology? What does that mean for us?

DESIGN

How to create a design strategy that connects Design Thinking and Design execution? How to manage Design as a strategic topic?

INNOVATION CULTURE

How do we foster a company culture that inspires and gives room for innovation? How to live this culture in daily business?

NEW WORK

How do we as creatives want to work in the future? How do we influence the set-up of our working environment?

The Speakers

The Agenda

The conference is now over and we look forward to the next one to bring the Design at Business community back together again. Please have a look at our wrap up if you had missed the conference. Enjoy!

Conference Recap

Agenda Day 1 – November 1

Time Agenda item Speakers Location
8:00 - 9:00 a.m. Arrival & Check-In at Microsoft Atrium
9:00 - 9:30 a.m. Welcome & Setting the stage Toby Haug & Bart Meeuwssen Microsoft Atrium
9:30 - 10:15 a.m. Keynote Baba Shiv Microsoft Atrium
10:15 - 11:00 a.m. Connect & share   Microsoft Atrium
11:00 a.m. - 12:00 p.m. Design Executive Roundtable Sam Yen, Holly O'Driscoll, Kristen Bennie & Dr. Michael Baeriswyl Microsoft Atrium
12:00 - 12:15 p.m. Housekeeping   Microsoft Atrium
12:15 - 1:15 p.m. Transfer to workshop locations & lunch
1:15 - 1:30 p.m. Welcome at workshop locations Workshop hosts Various Workshop Locations
1:30 - 4:30 p.m. Workshops   Various Workshop Locations
4:30 - 5:00 p.m. Transfer back to Microsoft Atrium
5:00 - 6:00 p.m. Report out workshops Workshop participants Microsoft Atrium
6:00 - 6:30 p.m. Wrap-up Day 1 Toby Haug Microsoft Atrium
6:30 - 7:00 p.m. Break    
7:00 - 9:00 p.m. Evening Event at Microsoft Atrium

Agenda Day 2 – November 2

Time Agenda item Speakers Location
8:30 - 9:00 a.m. Arrival & Check-In at Microsoft Atrium
9:00 - 9:15 a.m. Welcome, recap of day 1 Toby Haug Microsoft Atrium
9:15 - 10:00 a.m. Radical New Openness Leif Huff Microsoft Atrium
10:00 - 10:30 a.m. Talk 1 - The Power to transform: From inner change to innovation Ulf Brandes Microsoft Atrium
10:30 - 11:00 a.m. Talk 2 - Making real what matters: Vision 2020 and a Culture of Ownership at Siemens Dr. Roslyn Sayers Microsoft Atrium
11:00 - 12:00 p.m. Connect & Share + Interactive Talk: Successfully Designing Organizational Culture Change Dave King & Tanner Bechtel Microsoft Atrium
12:00 - 12:15 p.m. Housekeeping   Microsoft Atrium
12:15 - 1:15 p.m. Transfer to workshop locations & lunch
1:15 - 1:30 p.m. Welcome at workshop locations Workshop hosts Various Workshop Locations
1:30 - 4:30 p.m. Workshops   Various Workshop Locations
4:30 - 5:00 p.m. Transfer back to Microsoft Atrium
5:00 - 6:00 p.m. Report out workshops Workshop participants Microsoft Atrium
6:00 - 6:45 p.m. The Way Ahead: Design in Business Sam Yen & Prof. Ulrich Weinberg Microsoft Atrium
6:45 - 7:00 p.m. Wrap-up day 2 Toby Haug Microsoft Atrium
7:00 p.m. End   Microsoft Atrium

WORKSHOPS


Various well-known companies, such as SAP, Microsoft, Daimler, Deutsche Bank and Financial DRIVE (from Volkswagen), invite the Design at Business community to their locations where they provide insights into their spaces and facilitate hands-on workshops on the following topics.


Daimler at Betahaus

Prototyping new realities in a culture where failing means learning: How do we test ideas for new products and services in a fast and easy way? How can we do this together with our customers and end-users? And how can we ensure, that failing in such phases is recognized in our company as learning opportunity and not as being not successful?
Address: Prinzessinnenstraße 19-20, 10969 Berlin
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Deutsche Bank Labs Berlin

Adding value with Design Thinking in agile development: How do we combine Design Thinking with agile development methods and processes? And how can we leverage the Design Thinking mindset also for general change processes within our companies?
Address: Hackesche Höfe, Rosenthaler Straße 40-41, 10178 Berlin
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Microsoft Atrium

Design for digital transformation: How can we use Design and Design Thinking to ensure that the digital transformation creates future solutions, where not only technology but mainly the user is the driver for?
Address: Unter den Linden 17,10117 Berlin
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SAP AppHaus Berlin

Creating the right environment for creative work: How can space foster innovation culture? How to fill a space with life, considering both people and methodology? How to best leverage the spatial setup to form cohesive teams?
Address: Münzstraße 13-15, 10178 Berlin
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Volkswagen at Financial DRIVE

Organizational Prototyping: Can Design Thinking help us to better understand organizational relations or even make the future more collaborative today?
Address: Unter den Linden 21, 10117 Berlin
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Why attend the conference?

Here are 4 powerful reasons to convince your boss.


You will connect and work with peers from large enterprises on "how to humanize the digital transformation?"

You will learn from industry frontrunners and innovators on how they set themselves up for the future.

You will go back to work with new inspiration and actionable takeaways applicable to your business right away.

You will get better at transforming your company into a human-centered business.