THE NEXT generation of
Design Thinking and Doing
Design Thinking practitioners are often the catalysts for cultural transformation and people centric innovation: a key differentiator for companies to stay relevant in a fast changing business world. The change makers behind this
transformation adopt people-centric behaviors, and gather a lot of experience on their journey that mostly stays in their organization. Design at Business connects the catalysts and leverages their knowledge - to accelerate organizational change.
A Global Community of
Design at Business, a cross-company network was founded in 2010 in order to accelerate Design Thinking as a people-centric innovation approach. It connects changemakers from more than 150 large companies around the world: to learn from each other, co-create best practices and new approaches. Outcomes are used by members to leverage and scale shared knowledge.