WHO WE ARE

At our core

Design at Business is a network of change-makers from enterprises across the world committed to Design Thinking and society-centered innovation. We exchange ideas and experiences, best practices and new insights in order to effectively apply Design Thinking within our organizations.



 

   WHAT WE VALE

 Key Principles 

 

We collaborate based on these core principles.


We, Not They

We advocate and adopt Design Thinking from a postion of common ground, no adversarial outlooks. We reject silos and seek equality, never impeded by titles or stature

 

Content not sales - Ideas Not Pitches

We openly share content and experiences, but avoid advocating for ourselves or selling services.

 

Participation, Not Consumption

We get involved as generous contributors, not as merely harvestors of insights.

 

Learning, Not Promoting

Our goal is to learn from each other not to highlight personal achievements. Nor are we shy about failed efforts, but prize the insights gained.


       WHAT YOU WILL GAIN

 Why get involved

Design at Business offers a variety of events and formats for exchanging best practices, insights, and outcomes. We serve individuals as well as enterprises.

BENEFITS FOR INDIVIDUALS

  • Learn from experienced Design Thinkers and innovators
  • Connect with peers in personalized groups
  • Gain insights that apply to your current challenges opportunities
  • Shape the next generation of Design Thinking and innovation in global enterprises

BENEFITS FOR THE COMPANY

  • Accelerate the adoption of Design Thinking in your organization
  • Create new and cross-company models for innovation
  • Develop and train your people in foundational and strategic ideas
  • Strengthen thought leadership and establish new models for co-creation


    BOARD

Founder & Global Board

Design at Business is a group of passionate change makers generously supporting the community despite their busy schedules. Let us introduce the people who make this network come to life:

 

Tobias Haug
Co-Founder

 

SAP

Joern Bruecker
Co-Founder & Chairperson

Nestlé

Maarten Rincker
Co-Founder & Treasurer, Program Lead

Philips

Sally Lawler Kennedy
Deputy Chairperson
 

SAP

Shane Picciotto
Chief Secretary

 

Optum

Bill Wittland
Communication Officer

Vox Strategic