The Cerebral Side of How Brain Works | Gerhard Roth

Why are so many changes failing? People do not change their behavior even if they say they will. To understand this behavior, it is necessary to have a more in-depth look how these processes work in our brain. To work on people-centric innovation in a large organization, this is a strategic basis to be successful.

Prof. Dr. Dr. Gerhard Roth is a bestselling author, Professor of behavioral psychology and developmental neurobiology at the University of Bremen, leader of Roth-Institut.