Our North American Core Team
Sally Lawler Kennedy
Deputy Chairperson
Executive Member
„If you think research takes too long, you should look at the cost of not doing it“
I am passionate about human-centered design, crafting delightful customer experiences, and leveraging technology and data to drive innovation.
Focus on bringing together the problem and human experience together with technology.
There are many great ideas, but only a few make it to innovations. Make Innovations Real is about turning ideas into innovations that create better CX. Design at Business focuses on how to make innovation real.
Contributing to establishing and then building the Design at Business Association.
Shane Picciotto
Chief Secretary
Executive Member
„A testable idea is better than a great idea“
"Moving the innovation and human centered design closer to a discipline the same way marketing and sales is a discipline."
"I've helped accelerate many early maturity product teams think and put into practice human centered design ideals."
"Change is hard and uncomfortable but if you dislike it then you'll dislike being irrelevant even more to roughly" quote Eric Shinseki
"Design at Business will grow proportional to the sunlight and water we give it. I commit to giving it at least 2 hours a week to advance our Secretarial goals."
Bill Wittland
Communication Officer
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"I am passionate about ideas and compelling communications for those ideas. In addition, I am drawn to new insights and new combinations of insights that yield breakthrough thinking and behaviors.
"I believe innovation is the engine of progress. I think DatB represents a unique platform for a neglected population of creative design thinkers."
"I am prepared to serve DatB as the Communications Officer, as well as contribute as an active member."
Jose dos Santos
Program Lead Skill-Up
Executive Member
„We need more designers at the helm!“
"I am passionate about ideas and compelling communications for those ideas. In addition, I am drawn to new insights and new combinations of insights that yield breakthrough thinking and behaviors."
>30 years of experience, passionate and deliberate.
DatB provides a unique forum for innovation because of its focus and global reach.
Grow the knowledge on design leadership in large corporations, engage those at the heart of it and discuss ways to improve, document and share within 12 months.
Leo Frishberg
Chapter Lead NA
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"I love making things manifest, by which I mean, creating something in the world that didn’t exist before. With that said, I’m fundamentally a humanist, so making things manifest in service of people’s fundamental needs is important to me."
"My super-power is my ability to see the future. Sadly, my kryptonite is that I’m always wrong."
"Innovation is really hard and really risky. When only 1 in 100 ideas make it to a successful launch, organizations are rightfully skeptical of investing in innovation. Because DatB is a community of innovation thought leaders, I see this network as a resource to help any single organization improve their odds."
"I’m enthusiastic about building the NA chapter into the powerhouse it has the potential to be! Over my term as NA Chapter Lead, I’m committed to increasing both the number and engagement of the NA members."
Mirela Viersa
Executive Member
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Virginia Hamilton
Executive Member
Public sector innovation
I have a background in facilitation, process tools and methods in addition to HCD.
I thrive when I have a network of peers and friends who care about the same work.
We need to develop with the community.
Danielle Barisic
Executive Member
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Deepa Iyer
Executive Member
„Connect + share + learn“
- Design-led organization transformation
- Connecting with HCD facilitators
- Learning programs created using a Design approach
- Leader
- Collaborator & co-creator
- Sharing knowledge, experience and best practices
I am passionate about designing learning experiences and spearheading and amplifying communities of practices. DatB provides the environment for doing just that and learning from others on how they lead those efforts.
- Participate and share my lessons learned and experiences
- Co-create content that support innovation, Design Thinking and design-led transformation in organizations
- Co-innovate new ways of working across companies
