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Fostering entrepreneurship in large companies

Microsoft hosted the 2nd meetup to discuss how large companies in Brazil are innovating with startups.


During the opening, Tânia Cosentino, President of Microsoft

explained the importance of fostering innovation and entrepreneurship in our country, especially among women.

Tania Cosentino, President of Microsoft explain the importance of fostering innovation
Tania Cosentino, President of Microsoft


Franklin Luzes, CEO of Microsoft Participações,

shared how the company fosters the startup ecosystem in Brazil and explained some patterns seen in the most successful teams over years of experience in developing and investing in new businesses.

Franklin Luzes shared how the company fosters the startup ecosystem in Brazil
Franklin Luzes, CEO of Microsoft Participacoes.


Michelle Correa shared her experience as an SAP employee, participating in a global social intrapreneurship program called SAP 1Billion Lives. She talked about how her mindset has changed, the lessons learned, and the challenges of balancing the activities of creating a startup with the workload at the current position.

Data from the Brazilian Startup Association (ABStartups) show that only 16% of the more than 12,000 startups mapped in the country are led by women. 

Michelle Correa shared her experience as an SAP employee,
Michelle Correa - SAP employee

The participants discussed possible initiatives to promote female entrepreneurship in Brazil and decided to create a working group.

That is the spirit of the community!