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Demonstrating the value of design in organizations


Jose dos Santos kicked us off with a mini-presentation: he walked us through themes he has seen emerge in corporate design teams when it comes to defining and communicating the value of design.

Jose dos Santos - Design at Busines Core Team North America
Jose dos Santos - Design at Busines Core Team North America

He touched on the tension of a company’s revenue model with the (broad strokes) design methodologies and how value is articulated in them. The challenge is to connect the dots between the two.

We dove into a facilitated set of activities. We gathered what ways design value can be recognized / defined (via metrics, qualitative observation, and what ultimately makes it to the “leadership scoreboard).

Then we collected what in the participants’ experience has worked, what hasn’t, and what we are excited to try next.


Please take a look at the accompanying PDF to get a sense of the wide spectrum in how design takes shape, and perhaps be inspired by a way you hadn’t previously considered showcasing your teams’ work.

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